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I created this site for Refine Medical Spa. Besides extensive drop down menus describing all services and therapeutic modalities, I focused on creating image rich pages which showcase a diverse client base featuring videos, and before and after photographs.
After researching many medical spas and plastic surgery websites, I decided on a clean, elegant and warm presentation, suited to the urban and sophisticated nature of this medical spa. The tones are warm, complimenting skin colors, the product descriptions are clear and replete with examples. However, I stayed away from overloading the pages with text and imagery.
Knowing that most of medical spa clients do phone first searches, the site was created as a phone first design. It is super easy to navigate and its simplicity provides for a great user experience. The site was fully SEO optimized and is responsive across all browsers for tablet, laptop, and full screen viewing, as well as phones. Additionally, I had full creative license in choosing the images and writing the copy, including the blog posts.
I continue to work with Refine Medical Spa, modifying the site when new modalities are added. I also blog and manage Refine’s email marketing and social media marketing.
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