Which elements go into a great medical website?
Your medical website is your virtual office. It is the first impression your patients or clients will have of your practice. Having a beautiful and well planned website will add value to your practice by attracting more patients.
Which features does my medical website need to have?
Â
- A responsive design that looks and reads as well on a smart phone as it does on a large screen.
- A site that uses attractive imagery and keeps users on your pages.
- A site that that is easy to navigate.
- A site that lists and describes your services.
- A fast loading website. That is one of Google’s top criteria in determining ranking.
- Large buttons.
- A secure website. If a website has a security certificate -you will see HTTPS.
- A site that has easy to find information.
- HIPAA compliance if storing patient information.
- SEO
Who are your clients?
The demographic profile of your customers is going to shape the design of your website. Are you a pediatrician or a geriatric physician? Obviously, the style, colors, fonts and overall design will vary according to your specialty.
If you are a therapist, acupuncturist, nutritionist, or alternative health practitioner, a similar concept will be valid for you. Natural, holistic design and images will look very different than a website for a surgical practice.
Your website should tell your story
You need to build your brand and authority just like you would with any other business.
- Branding allows you to stand out from your competitors.
- Storytelling creates an emotional connection with your patient or client.
- Well written, empathetic content also creates a connection with your patients or clients.
Which features might my website need to stay up to date?
New features are being incorporated into medical websites:
- Patient portals
- Online appointment scheduling
- Online forms
- Online billing
- Online payment
- ADA complaince
Schedule a free consultation with us
We want to remove the stress you may have around your Internet presence by creating a world class website that will reflect your business and appeal to your customers. We will also work with you in creating content, optimizing for SEO, and developing your social media strategy and / or content.
Put yourself in our hands and let us guide you to success.Â