Health

    Digital Marketing for Medical, Health and Wellness Websites

    What Is Digital Marketing?

    Hubspot defines digital marketing as follows: Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

    Examples of Digital Marketing include:

    • Search Engine Optimization (SEO)
    • Content Marketing
    • Social Media Marketing
    • Pay Per Click (PPC)
    • Email Marketing
    • Client Reviews

    What is content marketing?

    The purpose of content marketing is to increase brand awareness and growth. It aims to increase  visitor traffic to your website with the goal of conversion.

    • Blog Posts generate traffic and demonstrate your expertise on a topic or specialty.
    • E-books or pamphlets can be given away in exchange for names and email addresses with the intent of growing your email list.
    To read more about SEO

    YOUR EMAIL LIST IS CRITICALLY IMPORTANT

    It’s important to have and grow an email list. It’s the one thing that you actually own and control. 

    You can teach, inform clients of specials or events, follow up and generally stay in front of your audience through email.

    OFF PAGE SEO

    What Does Off Page SEO Do For My Medical, Health or Wellness Practice?

     

    Off page SEO are the activities that will boost your ranking, but that don’t take place on your own website. 

    • Link building – Outrank your competitors by having your blog posts linked to by reputable websites. This means your articles or blog posts have to be good enough or interesting enough so that reputable sites will link to them. 
    • Social Media Marketing – It is gaining ground as part of ranking
    • Brand mentions – Google loves brands. Its crawlers can pick up positive mentions of your business (brand) through mentions on social media, other websites, reviews, articles, and forums. It is all about building trustworthiness and reliability.  

    Social Media Marketing

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    How can social media marketing help my medical, health or wellness practice?

     Social media marketing utilizes social media platforms to connect with an audience to build your brand and drive  traffic to your website. The way to do this is to publish informative content on your social media profiles. You must also engage with your followers. Social Media Marketing can be organic or paid. The nature of your practice will determine the best forum for you.

    •  Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • Pinterest
    •  YouTube

    Books

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    How can you help me bring my medical book to market?

    Are you are thinking about writing a book to enhance your practice or bring information to your clients?

    Do you need an editor to help shape your manuscript?

    We can teach you how to take charge of your entire process from outline to publication and beyond.

    • We offer developmental and line editing
    • Help you to create a cohesive outline before you begin writing or if you are stuck at any point in the process
    • Develop a workable writing schedule for you

    Additionally, we will explain both the traditional, hybrid, and self -publishing processes.

    • We will help you craft effective agent queries and synopses
    • Guide you through the self –publishing process

    Should you decide to self publish, we will put you in touch with our partners for formatting and book cover design services. 

    How you market yourself once you are published is critical to your success.

    • We will teach you the best way to build an email list
    • Show you how effective book cover art translates into sales
    • Help you craft a great blurb that will hook the reader
    • Instruct you how to use Amazon ads to promote your work
    • Teach you how to use social media to promote your work
    • Inform you of various podcasts in your field which may be searching for guests to interview

    We want to work with you

    Schedule a free consultation with us

    We want to remove any stress you may have around your Internet presence by creating a world class website that will reflect your business and appeal to your customers. We will also work with you in creating content, optimizing for SEO, and developing your social media strategy and / or content.

    Put yourself in our hands and let us guide you to success. 

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