What Is On Page SEO?
The quality of the information that your website delivers to the end user is critical to your success. When people conduct a search, they want to find answers to a question or a solution to their problems. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEO tactics have evolved as search engines have gotten smarter. We no longer stuff keywords into the content of the page but strive to address the questions users may have with quality writing that addresses any concerns they might have. The copy needs to be clear, concise, easy to understand, contain long tail keywords, and read naturally.
On-Page SEO tips include:
- Having optimized titles and descriptions
- Proper URL Structures
- User friendly navigation
- Optimized internal links
- Properly optimized headings
- Fast loading pages
- Responsive pages
- No broken links
What are meta descriptions?
The meta description is a snippet of up to about 155 characters, which summarizes a page’s content. Search engines show the meta description in search results, therefore optimizing the meta description is crucial for on-page SEO.
List and describe your services
It’s important to list and describe all your services on separate pages for optimal SEO results and ranking.
Local searches are important
How do I optimize my medical, health or wellness website for local searches?
- Add your business name, location and phone number to your website
- Claim your Google My Business Page
- Add your business to local directories
- Use Social Media, like Facebook business pages to rank for local SEO
- Ask clients and customers to leave reviews on Yelp, Facebook, or Google reviews
Voice search is here to stay!
To read more
How do I optimize my medical, health or wellness website for voice search?
Voice search uses natural language, so your content needs to reflect the way someone would speak.
- When creating content, think about how the user would ask about your services
- FAQ sections or the question / answer format are ideal for voice SEO
- Use a tool like Answer the Public to type in keywords and generate questions pertaining to the keyword in question.
Google's Bert update is the most important update in the last five years
To read more
How will Google's Bert update affect my medical health,or wellness website?
Google says: “These improvements are oriented around improving language understanding, particularly for more natural language /conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results. Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”
The update will allow you to write very specific answers to questions. The fact that many of you offer specialized services will work greatly in your favor.
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